Comments on Jenn's review of Carrotmob
Carrotmob
Description: Carrotmob organizes consumers to make purchases that give financial rewards to those companies who agree to make environmentally friendly choices.
Boosting Sales for Green Renovations
Carrot Mob recently mobbed a Mission carryout store -- they planned ahead, of course, and the owner said that they would put 22% of the day's profits toward eco-friendly improvements. The customers were prepared to spend money -- they bought a lot of alcohol but also cleaned out the organic peanut butter and other items to put into two SF Food Bank bins they had positioned in front of the store.
The store made over $9K that day -- and hopefully that will go a long way to improvements!
More stories here:
http://www.sanfranmag.com/story/ready-set-shop-0
http://www.mothercityliving.co.za/2008/06/15/
Jenn's keywords: carrot mob, flash mob, trend, culture
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