5 star rating September 17, 2007 Cris B.
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Brilliant, Creative Solutions

Last winter, I bought a DVD of the Green Builiding Conference and Expo in Denver Colorado (11/15-17/06), for research I was doing for a developer. The Opening Plenary featured architect William McDonough. I think this was the first time I heard the phrase "Cradle to Cradle". I was mesmerized by his speech; his creative genius astounded me.

McDonough co-authored this book with chemist Michael Braungart. Together, they explore innovative ways to eliminate waste altogether. Their mindset is not to settle for just doing less harm to our environment. They brainstorm and search out safe, efficient, and effective designs, processes and technologies to accomplish the greatest good.

Cris' keywords: McDonough, Braungart, Cradle to Cradle, new industrial revolution, waste elimination, activism

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