Based on some of the other reviews here I didn't think I was going to like this laundry detergent, but actually I do and here's why:
1) Ecover uses only plant based ingredients that are gentle on my skin. I often hand wash my bras and other delicate items and when in a rush I don't use gloves and regret is afterwards when my hands feel dried out from the chemicals in harsh conventional detergents.
2) I like the light lavender and natural smell of my clothes after washing. It makes me feel much better than the smell of Tide and other artificially fragrant detergents.
3) My clothes look and feel clean! I don't soil my clothes too much so I can't say how effective this detergent is on tough stains, but given all the company that makes this detergent is doing for me and the environment, I'm willing to give it a try.
Haru K.'s keywords: eco-friendly detergent, laundry, wash, plant-based