Annie's macaroni and cheese is generally considered a hipster and "healthy" alternative to Kraft macaroni and cheese and other convenience meals. However, when one compares the nutritional content of Annie's to that of Kraft, it all looks about same. Annie's claims to be "totally natural" but what is that exactly? One might assume "totally natural" means organic, but I'm not sure. They have products specifically labeled organic, so... I don't know.
They do offer other pasta options though. Rice pasta, whole wheat pasta, and others too, I think. That is always nice for people with a gluten intolerance.
All in all, Annie's macaroni and cheese tastes good, is sort of okay for you I guess, has kind of sketchy marketing, and offers options. I weighed all those facts and gave it a 3 star rating!
Kaicy H.'s keywords: Annies, macaroni, cheese, macaroni and cheese, organic, kids
Paula L. says:
"Organic" and "Natural" are different terms and Annie's offers both products. "Natural" means no artificial colors, flavors, preservatives or sweeteners. Annie's Natural Mac and Cheese is made with organic pasta, but the cheese is only "natural". Annie's Organic Mac and Cheese is made with only organic pasta, organic cheese etc. In the US, products can be labeled as "Organic" if they contain at least 95% organic ingredients (excluding water and salt, because there's no such thing as organic water or salt).
*I work for Whole Foods. Even though I'm an accountant, I still had to take a class in this stuff, as do all Whole Foods employees. It's pretty cool.