I have spent some time on the Mona Vie site this morning and it looks like it's more than "just a product." It's a way of life -- it's focused around establishing a pyramid scheme type of sales force with rabidly defensive sales folks trying to sell a very expensive product. The newsletter describes married-couples and singles achieving "blue diamond" status -- it sounds eerily familiar, like Amway or so many other similar sales schemes.
It does not appear that Mona Vie is available in retail locations - you have to purchase it through a sales rep. Based on their passionate discourse on the subject, it appears that Tyler and F are both sales reps -- and SustainLane site policy requires them to identify their affiliation and they haven't yet done that.
Further - the Mona Vie site does not show any list of ingredients for any of their products. When I visit the website of a company that manufactures and distributes something, I expect to see nutritional facts and ingredients. I don't buy mystery food.
Why hide this information, Mona Vie?
Personally, I'll take my antioxidants from raw cacao powder and nibs and skip the fancy wine bottle fashioned stuff I have to buy through energetic high-pressure sales folks.
Jenn A.'s keywords: pyramid scheme, nutritional facts