I have used this product for years and have had very mixed results. Sometimes my clothes seemed nice and clean (and smelled fresh), other times they didn't seem to get clean at all (even smell funny and made my skin itch) under the exact same washing conditions. Using Borax with this product has worked okay (a recent addition) but not outstanding and the additional cost and hassle are a bummer. I have been looking for an alternative (so far have tried Ecover powder it was far worse). Also for those interested, I believe Consumer Report's site lists Trader Joe's as dead last of the laundry soaps.
Lorraine's keywords: Liquid, Laundry Detergent, Laundry Soap, Laundry