despite the fact that my roomie thinks they look like ringworms, i think quinoa ("keen-wah" based on the Soanish pronunciation) looks fine. maybe a little strange, but it tastes really good! You can use quinoa as a base for any meals you'd normally make with rice, or even pasta.
I don't know if this product is fair-trade and suspect it isn't, or TJ's would advertise the fact and charge a bit more. Would be great to know which country and region this is made in. I think it's native to South America: Peru and Bolivia produced about 55 million tons of it in 2005. Learn more here!
http://en.wikipedia.org/wiki/Quinoa
Ken's keywords: quinoa, peru, bolivia, organic, pseudocereal, tj, trader joe