This is the second natural/organic/cruelty-free type of toothpaste we've tried. The other one was baking soda-based and didn't feel very effective. This one, on the other hand, feels much more powerful and leaves me with fabulous breath! Points off because my boyfriend doesn't like the taste (maybe it's too strong for him?). Flavor is called "peppermint to the max!" and it is reminiscent of Altoids.
Michelle F.'s keywords: toothpaste, dental, paste, whitening