Comments on Brodie's review of President's Choice, Loblaws
President's Choice, Loblaws
Description: Canada's big one! They have a long running line of organics and a longer running line of natural and more healthy foods including odd balls that mange to stick around. Like a weird Canadian mash-up of Trader Joe's and Wal-Mart. Seriously not kidding.
Trying Hard on the Big Scale
The house brand of one of Canada's largest retailers, Loblaws Companies, PC tries to cover all the bases in an attempt to fend off Wal-Mart entering the Canadian grocery business. Unfortunately they are also fighting against Whole Foods, local organic groceries and a host of others with mega-stores.
Regardless in their stores they manage to offer a lot of local and organic produce as well as the regulars. And their house brands tend to have that cute Trader Joe's odd-ball aspect to them. Like a house brand cereal with spelt, quinoa and amaranth grains priced low far before ancient grains were trendy. Also a greener line of household products that retain competitive prices whilst not being 100% organic. Like hydrogen peroxide bleach alternative, unbleached coffee filters and 100% post consumer waist paper products.
The company's franchises are by and large unionized. They retain older staff and pay good wages upwards of $15/hr for seasoned workers.
Brodie's keywords: mega, canadian, national, grocery, retailer, produce, organic, health, beauty, green, union
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