I suppose that this is one of the most 'eco-riffic' brand names out there right now, which makes this all sorts of cool. Aside from that though, they make the best gear in the industry. This particular fleece does everything I need it to and when it's lived its useful life, it doesn't go back to the trash, but back to Patagonia to make more of the same. A perfect demonstration of a 'cradle-to-cradle' mentality.