Comments on Jenn's review of The Story of Stuff
The Story of Stuff
Description: 20 min,fact-filled movie about stuff in our lives.
Culture of Consumption 101
This was a really fantastic short video for folks who are new to the concepts of sustainability and green living. I think specifically of a friend's parents -- even my own grandparents -- who came of age during the Depression. They were the first targets of the plan to create consumers -- people who were in their 30s-50s after WWII, at the height of their earning power & disposable income. Even now, they have no children at home but continue to buy more food and "stuff" than they need.
My own parents are a prime example -- my mother has only recently stopped buying movies and started renting them and borrowing them from the library. I'm even related to people who shop at Costco because "it's a good deal" and buy more than they need because everything is in bulk and put it in a freezer they had to buy just to preserve all the extra Costco muffins and coffee (let's not forget the 5 lb bag of Doritos permanently next to the La-Z-Boy in front of the big screen tv).
This short video is the perfect way to kickstart the mental shift in those folks -- and even in small children whose parents are still oblivious to the benefits of green and sustainable living. People have always blamed my BA in Sociology and classes in social theory for my talk about consumerism -- but seeing this video as a mainstream introductory course to the same concepts I have promulgated to my friends over the years is definitely a vindication of all I believe.
Please share this and spread the story with those folks who you think would be a "hard sell" -- this is a non-confrontational, easily digested version of the scary reality all around us.
Jenn's keywords: culture, consumerism, sustainability
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