Company Name: San Francisco Food Bank
Position Type: Full Time
Description
The San Francisco Food Bank works to end hunger in San Francisco. We provide donated and purchased food to more than 600 non-profit agencies, enabling them to give nutritious meals or supplemental groceries to thousands of low-income families and individuals in our community. These agencies range in size and mission, from the city’s largest soup kitchens to smaller agencies such as after-school programs, AIDS service providers, battered women's shelters, child care centers, food pantries, health clinics, homeless shelters, residential programs for people in recovery or transition to independent living, senior lunch programs, and street outreach programs. We are the largest distributor of food to non-profit agencies in San Francisco; for many agencies, we are their only source of food. This year, we will distribute 33 million pounds of food, or enough to provide more than 70,000 meals a day.
To create and implement a media strategy that will promote the work and raise the public visibility of the Food Bank while also increasing awareness about the issue of hunger. Identify and develop specific opportunities to place messages and stories in the media.
Responsibilities:
Devise and execute external communication strategies that reinforce organizational goals, mission, and messages; and develop organizational messages relevant to media interest.
Develop an annual media plan for print, radio and television.
Determine the most useful and valuable print and electronic media outlets for Food Bank messages and work to develop and place stories.
Create media opportunities during non peak-interest months (January through August), and locate new and different outlets to convey the Food Bank’s message.
Become acquainted and stay current with Food Bank food distribution programs, volunteer efforts, and special projects and activities, looking for opportunities to shape stories in ways that will earn media coverage.
Provide media coverage guidance and support for Food Bank food drives, special events and advocacy programs. Coordinate logistics and media activity with appropriate Food Bank Staff.
Develop and execute social media strategies that build traffic and engagement on San Francisco Food Bank websites.
Coordinate media visits, filming opportunities, spokesperson needs.
Manage and coordinate public service campaigns
Establish and maintain relationships with the media, including newspapers, radio and television stations, as well as specialty magazines and trade papers.
Develop a speakers' program, preparing and placing the Executive Director and other speakers at meetings of civic groups, conferences, association meetings and other settings. Outline speeches for Executive Director and other staff. Develop staff skills for presenting and speaking on behalf of the Food Bank.
Work with the Marketing Manager to update and solicit photos for the photo archive as needed.
Track media activities and prepare periodic reports.
Other duties as assigned by the Executive Director.
Qualifications:
One to three years of professional experience in media, journalism or public relations.
B.A. in journalism, communications, media or related field.
Solid writing skills.
Established relationships with members of the media community in San Francisco a plus. Ability to nurture existing relationships while forging new ones.
Well-organized; exceptional project and deadline management abilities.
Ability to work effectively in a team setting, adapt easily, think creatively and be a problem solver.
Strong interpersonal skills, interacting well with individuals (staff, volunteers, and clients) from a variety of socioeconomic backgrounds in a culturally diverse environment.
Efficient using Microsoft Office and electronic publishing software.
Valid Driver’s License; access to vehicle preferred.
Compensation:
Competitive salary based on qualifications and experience.
BENEFITS: Medical, dental, life, short-term and long-term disability, AD&D, and employer-paid retirement plan. Generous holidays and vacation schedule.
To Apply:
Please submit cover letter, three writing samples and resume to:
Media Manager Search
San Francisco Food Bank
900 Pennsylvania Avenue
San Francisco, CA 94107
Fax: 415-282-1909
Email: jobs@sffb.org
The San Francisco Food Bank is an Equal Opportunity Employer.
