Company Name: EnerPath
Skill Level: Senior Level
Position Type: Full Time
Description
Are you a leader in Marketing clean energy, energy-efficiency, and green services? We'd love for you to play a key role in our fast-growing, profitable, proven business!
EnerPath has been managing Energy Efficiency Programs since 1990, but has experienced rapid growth over the past 2 years. Our proprietary business process and enterprise mobile/wireless/web technology has allowed us to install a broad range of clean energy technologies at an unprecedented scale - orders of magnitude greater than competitors.
Each year, we make tens-of-thousands of homes and small businesses more energy-efficient with customer satisfaction rates over 99% and program participation rates of over 90%. In a market space full of startups, we have the track record, marquee reference accounts, and proven experience that set us apart. We are aggressively launching our nationwide growth, and we are seeking the right people to make it happen.
Responsibilities:
This is a broad role that requires enthusiasm and a diverse set of skills focused around both creative and analytic marketing initiatives that highlight EnerPath's offering, create demand, and ultimately drive revenue. As our company is growing quickly, this role must be filled by a real "do-er" and not just a delegator.
- Defining, quantifying, and prioritizing market segments;
- Develop messaging, web-presence, corporate identity, and general look and feel;
- Leading social media strategy to drive interested customers to webinars, blogs, and our website to convert them into leads;
- Leading public relations strategy to articulate EnerPath's value proposition relative to alternatives through diverse media outlets;
- Develop marketing collateral and all customer interfacing materials;
- Build, lead, and manage a team as required;
- Conduct quantitative analysis on pricing models, price elasticity, market saturation, and our value to customers;
- Interface closely with sales, strategy, operations and product development to help prioritize new product features and offerings and refine marketing strategy.
Qualifications:
We are seeking candidates with:
- Minimum of 5 years of strong and diverse business-to-business marketing experience
- Strong academic background with an MBA preferred
- Strong problem-solving, strategic thinking, and analytical skills
- Deep understanding of the electric utility industry, energy industry, and mass markets
- Exceptional communications skills, including inter-personal, writing, and speaking
- Ability to work effectively, knowledgeably and collaboratively with a wide range of internal company functions with little direction
- Comfort with an entrepreneurial culture of a fast growing organization. This means, occasionally/often, you will be rolling up your sleeves to get things done. No task should be too menial at this stage.
Compensation: Salary commensurate with experience and responsibilities. Medical Insurance, 401k/Profit Sharing Plan.
Location: Flexible with preference to Southern California, Austin, Boston, St. Louis
Contact Information:
jobs-sales.marketing@enerpath.com
http://www.enerpath.com/
