Christopher Sicurella - Founder / NaturOli - www.NaturOli.com
More LessAs the founder of NaturOli, a natural skin care formulator within the beauty industry, it gave me a unique perspective as we entered the household cleaning products industry with soap nuts. We were already well studied in producing safe and chemical-free products. Be it destiny, fate or simply serendipitous, soap nuts were a dream come true.
We can draw many parallels between the soap berry (soap nut) and the olive, which we have had a bias towards in all our formulations due to its potent antioxidant and absorption properties. The soap nut has its own set of very unique properties making it ideal as a cleanser. Hence we hold them in equal favor.
I'm very passionate about sharing truths - at least as I know them to be. None of us know what we don't know, right? We live in a world where corporate marketing departments have crossed the line. Our health, our lives and our planet have been overlooked for better bottom lines. Trickery and deception have become commonplace and the norm.
Thankfully, we also live in an age where sharing our thoughts has become easier. Knowledge is more readily accessible. People are growing skeptical, and asking new and important questions.
I believe our age is quickly becoming a new age of enlightenment. Our children's children will hopefully look back at this period as the beginning stage of a better world that they will lead.
I thank forums such as this for allowing us to speak, to share. We have so much to learn. As a collective, we can shorten that learning curve. Most importantly, I thank the many writers that provide the rich content that brings to this forum its true value.
Write on!