solving the wrong problem

Recycline's recyclable razors are an attempt to solve the problem of disposable razors, but the real problem to be solved is the blade cartridges, not the handles. The people who buy throwaway razors at the standard drug stores are not likely to choose the eco-alternative, and those who do choose the eco-alternative are not likely to be the type to throw things away all the time. I don't throw away the Recycline razor handles, and I don't recycle them, either, because they're perfectly good for long-time use. The thing that gets used up and sent to the trash all the time are the blades, which in Recycline's case are not as good as their mainstream competitors'.

keywords: razors

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