BPA Industry Fights Back
by Meg Kissinger and Susanne Rust of Journal Sentinel
Highlights:
"... The industry has launched an unprecedented public relations blitz that uses many of the same tactics - and people - the tobacco industry used in its decades-long fight against regulation. This time, the industry's arsenal includes state-of-the-art technology. Their modern-day Trojan horses: blogs, Facebook, Twitter, Wikipedia and YouTube."
'Tipping point'
"... New public relations materials show how the chemical industry is getting more aggressive about protecting its image as worries about chemicals in plastics mount - often in new and subtle ways.
Chemical makers and plastics industry executives are putting up their own versions of news clips on social media outlets such as YouTube, MySpace, Wikipedia, Twitter and blogs. Often, they are disguised as neutral, unbiased information and rarely reveal the source."
$10 million campaign
"... Carteaux's group - the Society of the Plastics Industry - has launched a $10 million campaign to sell the benefits of plastic to people ages 18 to 28 who are the likeliest to be buying baby products in the next decade. The association has committed $400,000 to the effort and hopes to raise the rest in the next few years."
Bottom line:
"... David Rosner, professor of public health and history at Columbia University, watched Carteaux's 52-minute June speech and saw striking similarities between the plastics and tobacco industries. Rosner is the author of several books on industry efforts to control government regulation, including "Deceit and Denial: the History of Industrial Pollution."
"If I hadn't studied how this industry has operated in the past, I would say I was shocked," Rosner said. "But this attempt to deflect and distort public opinion is par for the course. They will ultimately do virtually anything to protect their product, even attack the messengers."
He added: "We're watching a propaganda campaign in the making.""
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