“This is 
not just a phase- with our planet the way it is and our government finally in tune -- there’s no turning back from going green,”- states Moda, president of JP&R Superior Trucking. Having witnessed firsthand the trucking industry’s sizeable contribution to global warming and environmental erosion, Moda takes the initiative to kick start the green movement in his industry.
John Paul Moda, a native Queens resident opened the doors of JP&R Superior Trucking in 2007 with partner and cousin, Renaldo Amorelli- after a professional history as an industrial hauler and a logistics foreman. This gave him the complete view of America’s dependency to the trucking industry and the direct parallel to the future of our nation’s commerce. It is also here that he sees the tremendous impact that generations of gaseous emissions and VOC pollutants from big trucks have had on our overall ecosystem.
Moda attributes the success of the entire green movement to a re-education effort. His first initiative in joining the fight was aligning his company with a select number of GREEN business organizations as well as the EPA SmartWay Transport Partnership program- an innovative collaboration between EPA and the freight sector designed to improve energy efficiency, reduce greenhouse gas and air pollutant emissions, and improve energy security. SmartWay provides innovative cost saving strategies for trucking companies to implement. Working together, SmartWay Transport Partners can incorporate various strategies and technologies to achieve clean air goals. The extensive line of data uncovered from his membership empowered his eco-mission to take flight once he found the organization reportedly prevented the release of approximately 2.5 million tons of CO2, 12,000 tons of NO2, over 550 tons of particulate matter and 225 million gallons of diesel fuel in its first year alone.“Joining SmartWay and orgs like them target a win-win for everyone- the planet and the business …think about having a much cleaner truck that’s less harmful to the environment and one that’s more fuel efficient - what’s not to love!”
Going green is not an overnight epiphany for Moda- but this year’s business travels have all led him to the same road. Having attended the GO-GREEN Expo (2008) and the Green Buildings Expo at the Jacob Javits Center, June 2009, Moda personally met and exchanged with thousands of manufacturers, product distributors and fellow industrial services who have all upgraded their standards to meet the green challenge. From recyclable to sustainable, non-toxic to cost-efficient, the concept is well-defined by its focus on a secondary advantage toward the environment or satisfying a higher level of human ethics.
The trend of educating businesses to take part in what Moda calls “conscientious practices“ is seen in practically all industries where the term ‘going green’ is a multi-stage program that greatly appeals to the service industries. Dario Amicucci, head of Cold Mix Manufacturing and the nation’s top producers of the first recyclable, sustainable and non-toxic cold asphalt (called GreenPatch) inspired Moda to step up to eco-friendliness by introducing him to the Green Energy Council and the Green Building Council. “NY road repair is known to dump about 240,000 gallons of diesel oil into the soil and storm drains each year- once you get facts like that, this is when your conscience and alternative solutions will push to re-evaluate your business model”.
Emily Erceg, a spokesperson for B&H Restoration- a local masonry company describes her father’s business as ‘green before it all went green’. “Our family came from Eastern Europe- where recycling and optimizing the use of our resources is common sense and a way of life-- it’s great that all these businesses are being more conscious but I hope everyone sticks with it for the right reasons.”
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TECHNOLOGY DRIVES INNOVATION
In the spring of 2009, Moda officially incorporated ALL-GREEN TRANSPORTATION- a branch of his current trucking company that completely embraces the green business model. The benchmark of this business transition is the purchase of the newly engineered emission-reduced heavy-duty truck by Volvo Trucks, NA- currently in limited quantity and of highest demand nationwide. Known as the SCR (or Selective Catalytic Reduction) system, this revolutionary technology rolls out on the market as of early 2010 and promises a proven near-zero emissions in compliance with the emission legislation guidelines of the Federal EPA. According to Ed Saxman, product manager-powertrain for Volvo Trucks, this highly complex after-treatment filtration technology ensures "no more black smoke whatsoever- no more diesel odor" and adds "you could hold a handkerchief over the exhaust of one of these new trucks, gun the engine and then snif the handkerchief that stays pure white... there's no diesel fuel smell whatsoever!".
With this new branch of JP&R’s service line, Moda is prepared to fulfill the service compliances of future green clients- and on a political scale, awaken the entire trucking industry into eco-aware initiatives as a pioneer of “the better way”.
For further information on the Volvo EPA2010 Technology, click this link to visit the VOLVO TRUCKS website.
For questions or comments about this article, contact media relations at 516-626-0655 or email:INFO@JPRTRUCKING.COM
Carl G. says:
After following the so called green revolution in the public as well as private sector its refreshing to see a company thats not only motivated by greed.
Federal state and local $ would be well spent with smaller companies like All Green more volvos less pollution.
Marc C. says:
With trucking being one of the largest and most important industries and producers of harmful greenhouse gases, I am glad to see that companies like All Green Trucking are doing their part to reduce emissions and reduce their diesel consumption.
Ann W. says:
Being a nurse in the Bronx, N.Y. for 23 years I see first hand the effects that truck exhaust has on our children.1 in 4 children have asthma all due to the 20,000 plus trucks that travel through the Bronx daily. We need to do something about this pollution before it's too late. I'm happy to see a Green trucking company and a company like Volvo doing what is needed to reverse the damage that has been done, my only hope is that someone in our government sees it and endorses All Green and Volvo.
Kristin M. says:
It's about time a Trucking company took on this initiative! Smart business is good business!
Jack G. says:
It's nice to see a company change the way they operate their business because they care about a particular issue, not because they are forced to due to regulations. Being it is a trucking company which has a direct impact on our environment, it shows they truly care about everyone's future and not just the future of their own business. Futher, being one of the leaders to do so in the commercial industry, shows they are concerned about "being green" rather than "putting green" in their pockets as the industry tends to do. Yesterday it wasn't considere, today is the perfect time, tomorrow is too late.
John D. says:
Not to put a negative slant on a positive subject, but human beings are an odd species...always waiting before it's almost too late to try and remedy something they had a hand in destroying. How many people refuse to illiminate Burger King from their diets until they experience a heart attack?
Only now that our environment is in trouble are semi-conscientious folks trying to make changes to the everyday gadgets that have been poisoning us for generations. It's nice to see that the folks at ALL Green and Volvo are doing something to help, but compared to all the other gas and diesel guzzling vehicles travelling the roadways, the airways and the oceans of our beautiful planet, they're only a grain of sand in a desert. I know it's a start, but is it already too late...and how many other trucking companies and vehicle manufacturers will be willing to jump onto the green bandwagon? The hippy movement of the 60's were onto someting until corporate America turned it into a money producing fashion industry. Let's hope that "Green" doesn't become nothing more than the current money-making fad.
We are at a point where the government must enforce all Green projects...we are at a point where the public must make certain to elect officials that will do so or else throw them out of office...As long as corporations continue to protect themselves by stuffing the pockets of greedy unconscious politicians nothing will change in proportions big enough to make a real difference.
All this talk about "saving the planet" is sort of funny...the earth will replentish itself and survive like it always has, it's the human virus that continues to harm it that will eventually be snuffed out. Everything that is was created to live harmoniously...humans broke the chain. We don't nurture the very planet that sustains us...How odd.