A paradigm shift towards a more sustainable future is happening, and companies as well as consumers everywhere are recognizing and taking part in it. Liat Cohen is the founder and CEO of Global Kinect, a full-service marketing and consulting firm which promotes sustainability and social responsibility through staging creative and eco-friendly events. This month, she offers a formula for promoting your company's eco-awareness through heightened press opportunities realized by hosting successful sustainable events and campaigns.
- Get the right people to help you tell your story. Wide-reaching, effective press outreach as well as a solid guest list that includes VIPs, experts in the related field, celebrities, and notables is important. By securing a host who is an earth scientist as well as a celebrity spokesperson who is eco-conscious, for example, your event will be recognized by socially responsible tastemakers everywhere. Project GreenHouse is an example of a successful platform that connected green and eco-conscious products with celebrities and influencers in a media-rich environment.
- Introduce your concept to a wide demographic. Film, academic, music, and sports aficionados, as well as those that attend environmental festivals - these are all good places to expose your brand. By doing so, you will reach celebrities, environmental and social leaders, media luminaries, and key influencers who will then continue to promote your idea about eco-luxurious lifestyles to their respective spheres of influence.
- Design interactive event platforms that raise awareness, while maintaining a high level of creativity. The key is introducing sustainable and hip lifestyle options without sacrificing style. For example, Lexus Hybrid Living (the presenting sponsor of Project GreenHouse) connotes eco-luxury while simultaneously elevating the pre-conceived, mainstream notions of sustainable living.
- Calculate, reduce, and offset your carbon footprint with Earth Pledge's Limit 450. Limit 450 works directly with American farmers to mitigate emissions and sequester carbon through agricultural practice. You may also consider offsetting the carbon produced by your guests traveling to the event.
