Related Pages: William McDonough & Michael Braungart, Books, Mags, Music & Film, human industry
Cradle to Cradle
by William McDonough & Michael Braungart
William McDonough & Michael Braungart Cradle to Cradle
www.mcdonough.com/cradle_to_...
Description: Book about creating sustainable products.
Category:
Books, Mags, Music & Film
Keywords:
human industry, economic environment
Facebook
Google Bookmarks
Netscape
Yahoo MyWeb
MSN Live
Kaboodle
Fark
MyBlogLog
StumbleUpon
Reddit
Slashdot
NewsVine
Mister-Wong
BlinkList
Spurl
Furl
ma.gnolia
Simpy
Reviews of Cradle to Cradle
Brilliant, Creative Solutions
Last winter, I bought a DVD of the Green Builiding Conference and Expo in Denver Colorado (11/15-17/06), for research I was doing for a developer. The Opening Plenary featured architect William McDonough. I think this was the first time I heard the phrase "Cradle to Cradle". I was mesmerized by his speech; his creative genius astounded me.
McDonough co-authored this book with chemist Michael Braungart. Together, they explore innovative ways to eliminate waste altogether. Their mindset is not to settle for just doing less harm to our environment. They brainstorm and search out safe, efficient, and effective designs, processes and technologies to accomplish the greatest good.
Cris B.'s keywords: McDonough, Braungart, Cradle to Cradle, new industrial revolution, waste elimination, activism
1 of 1 people thought this review was helpful.
Was this review helpful to you?
My Heroes
Yes everyone should read this book. You will learn that recycling won't save the world, but good design will. As an architect I was so inspired (and admittedly at times depressed) by this book, I'd considered moving to Virginia, just so I could beg him to hire me. Recycling isn't enough. Recycling is good but what happens when that recycled plastic is at the end of it's lifespan? We have so much waste on this planet, we NEED to design products, houses, infrastructure, basically everything using their new design paradigm. This book will change the way you think, and hopefully your consumer habits.
Stephanie P.'s keywords: book, sustainable, recycling, design
1 of 1 people thought this review was helpful.
Was this review helpful to you?
Relevant and timely
This book is a must read for anyone looking not only for information about soem of the most important issues facing us today but for solutions as well. Not an easy or "light" read, but worth your time.
Ian N.'s keywords: books
Was this review helpful to you?
biodegradable, waterproof book: a green cradle
I consider this anyone's best literary intro into sustainability or green. It's easy to read without being preachy and it's essential and pragmatic. Also, it's not too long. You can comfortably cruise its pages in a few days. And it's applicable to anything you're doing. Braungart and McDonnough are awesome green afficianados who translate their expertise into language anyone can understand. And the book is even water-proof and biodegradable. The title idea runs throughout the entire book, meaning that something's death or end can be another thing's birth or beginning. "Waste Equals Food" is another way of putting this profound idea that will inspire those green and those who are not, because it works, no matter what your aim is, whether it be going green or making green, provided you have something you want to accomplish, that is.
Abendigo R.'s keywords: book, green building
Was this review helpful to you?
new perspective
cradle to cradle proposes a new idea about how to get away from tried and true recycling. it suggests that you can make things that are designed to be remade without loosing any quality. worth a read
Rachael B.'s keywords: book, recycling
Was this review helpful to you?
cradle to cradle
I have recommended this book to others. It is a good book that makes you think about where the products you use come from as well as where they will end up. I really like the fact that it is not made of paper.
Kyle M.'s keywords: book
Was this review helpful to you?
A must-read for sustainability
This is an easy read that explains some of the absurdities of our everyday world's relationship with the environment using very relatable examples. There do appear to be some conflicts of interest in this book, however. McDonough and Braungart speak of clients of theirs - companies such as Monsanto, Dow, and Ford - as if they were environmental saints even though these companies have committed atrocious harm to the environment. But, where else do we expect them to provide anecdotes from? Also, it is true that the very power that enables those companies to do harm can enable them to do good.
David K.'s keywords: book
Was this review helpful to you?
Cradle to Cradle Rocks
Cradle to Cradle is a great book that looks at the problem of cradle-to-grave products/practices on and in the market. The book is not so much about recycling what is out there already but about creating products that work with the environment instead of against it. The book itself is printed on a synthetic, waterproof paper that can be recycled again and again without losing its quality!
Katie T.'s keywords: book
Was this review helpful to you?
