I wrote all about the culmination of the Take Back The Filter campaign in a post on the Take Back The Filter web site, but I forgot to write about it here... until today.
Michael woke me up from a sound sleep this morning with the news that I and the campaign had made the front page of a very important newspaper. Better than the NY Times, I made our local East Bay Express.
Seriously, the article "The Blogger and the Bleach Company" is very well-written and balanced, describing the reasons behind the campaign as well as its results. And reading it, I realize how important it is now that the recycling program has been created that we support it and make sure Brita users know it exists. If no one actually returns their filters for recycling, the program could fail and be discontinued.
Here's the deal: Preserve has created a recycling program called Gimme5, collecting not only Brita pitcher filters but all #5 plastic containers (like yogurt containers and prescription bottles) as well as all Preserve products. Preserve is a U.S. company that manufactures toothbrushes, razors, and housewares from #5 (polypropylene) recycled plastic. The recycling happens here in the U.S., creating much-needed jobs domestically rather than exporting the plastic overseas, as is the case with most of our plastic recycling.
Beth Terry is a Premier Partner of SustainLane. She writes about finding alternatives to plastic and tracks her own plastic consumption and plastic waste at www.fakeplasticfish.com. Why Fake Plastic Fish? "Because if we don't solve our plastic problem, they could be the only kind of fish we have left." Please stop by and leave a comment!
