Nature's Expressions

1 star rating

June 5, 2007

Jessica T. 116 reviews Send Message | Add to Friends

DON'T BUY IT: Crest's UNnatural toothpaste

Crest has been heavily marketing this toothpaste as natural, but a quick glance at the ingredient list shows it really isn't any different than the other Crest toothpastes. The only difference is it has some natural (instead of 100% artificial) flavoring. Still contains fluoride, sodium laurel sulfate, and sodium saccharin, as well as many other ingredients I've never heard of and do not know where they come from. Looks like a case of green washing to me.

Jessica T.'s keywords: toothpaste, natural, unnatural, green washing, greenwashing

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