4 star rating
16 reviews
Tom's Natural Toothpaste
by Tom's of Maine
Toothpaste.
Beauty and Fashion » Skin & Body Care » Product Reviews
1 Review
1 star rating
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Nature's Expressions by Crest
www.crest.com/natures_expressions/index.jsp
Toothpaste with peppermint and green tea extract.
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1 star rating
June 5, 2007
DON'T BUY IT: Crest's UNnatural toothpaste
Crest has been heavily marketing this toothpaste as natural, but a quick glance at the ingredient list shows it really isn't any different than the other Crest toothpastes. The only difference is it has some natural (instead of 100% artificial) flavoring. Still contains fluoride, sodium laurel sulfate, and sodium saccharin, as well as many other ingredients I've never heard of and do not know where they come from. Looks like a case of green washing to me.
Jessica's keywords: toothpaste natural unnatural green washing greenwashing
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