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Nonprofits seek creative alternatives to weather down economy

Posted on September 22, 2009
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As the nonprofit sector adjusts to a rough economy, more groups are turning to Grassroots.org for solutions.

Membership has nearly tripled in the last eleven months for the organization, which gives 501(c)3 groups free technology tools, including web building, web design, graphic design, language translation, and SEO consultation, among other resources.

In Sept. 2008, only 680 organizations used Grassroots.org services. In less than one year, membership has spiked to nearly 2,000 nonprofits, and Grassroots.org has given 501(c)3 groups $1,117,671 worth of technology tools.

Member organizations each have access to $26,293 worth of tools annually. That savings allowed Getting Tools to City Schools to fund its first delivery to P.S. 335 in the South Bronx.

“Thanks to Grassroots.org, our start-up organization has created a strong professional presence on the web,” said Dennis Kitchen, director and founder of the Brooklyn-based organization. “Just as we help schools and students with free tools, Grassroots.org has done the same for our nonprofit.”

That work builds the capacity of nonprofits nationwide, said Grassroots.org Executive Director Shane Hankins.

“By providing free web and technology services, we save nonprofits time and money that they can use to implement real change,” Hankins said. “It’s rewarding that even in a down economy, start-ups can grow because we gave them free tools.”

Beyond web strategies, Grassroots.org members use the free services to build stronger donor and volunteer bases. Massachusetts-based nonprofit Tailored for Success landed a $10,000 grant in 2007 after joining Grassroots.org.

Founder and president Elizabeth Hart said the grant funded Tailored Impressions, a consignment shop that helps economically disadvantaged women return to the workforce.

“This store also allows us to reach constituents who would not be eligible for our services due to financial guidelines,” Hart said. “The positive impact of Grassroots.org's services will be felt for many years."

By mollyf86

Ode is a print and online publication about positive news, about the people and ideas that are changing our world for the better. If you would like more stories like this, click here to get a free issue of Ode.

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