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Office Depot, Inc.
Retailer of recycled paper products.
888-463-3768
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Office Depot's Green Strategy
http://www.matternetwork.com/2008/10/office-depots-green-strategy--long.cfm
As businesses everywhere compete more than ever for tight business dollars they also face a green competition of a different kind: finding and offering an environmentally superior solution for businesses.
Office Depot is taking several actions to earn green dollars from customers, most uniquely, an all green catalog of office supplies. Greening a business’ office supplies is one of the most economically achievable as well as one of the most convenient methods of reducing a company’s environmental footprint.
For example, it takes little time in comparison to say, researching, financing and installing solar panels, to shop around in a catalog, the Green Book, for recycled content paper and file folders, refillable ink pens, or an energy efficient printer. These items and the others within Office Depot’s catalog, are much more affordable for a businesses as well as opposed to a solar panel installation. While not only admirable and a huge cost savings and potentially income generating method of going green, solar panels are not as quickly achievable as order some supplies.
Knowing this, Office Depot is capitalizing on the ease, affordability and convenience of smaller green measures. A particular business sector market Office Depot is targeting is Europe. European businesses are asking for a green catalog, one they can trust meets their needs with even less time required on their end to shop around. Jackie Thompson, an environmental manager for the United Kingdom and Ireland division notes, "It makes good business sense to know your customers and respond to their needs…[t]he UK market in general has become extremely focused on the environment, and so Office Depot UK has developed a proactive approach to responding to the increasing needs of our customers here."
The catalog is part of a larger effort to sell the store’s own green brand and continue to market green products sold
Ivan's keywords: office depot, green strategy
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