Organic Beauty Base-ics

When it comes to makeup and skin care products, there are three typical types of ingredients that serve as the foundation (or “base”) of each formula: water, oil, and minerals. We’ve broken it down for you here, so that you can choose type that is the perfect match for your complexion—or mix and match!

Water-Based Cosmetics

Water-based products are typically thinner formulas, most often used in mascaras and liquid eyeliners, but also common for liquid foundations, eyeshadow, and more. Since water is inexpensive, products with a base of water are often less expensive—but are often filled with synthetic ingredients and preservatives, since on its own, water doesn’t have added benefits for the skin.

Mineral-Based Cosmetics

The least common of the three, mineral-based cosmetics are growing in popularity. Minerals are great for the skin, and can offer a tint or color (for eyeshadow, mineral foundation and concealer, etc.), as well as being a good base to mix with other ingredients. Many mineral-based cosmetics use only natural ingredients, making them a good choice for allergic, acne-prone or sensitive skin—and because of the purity of these minerals, the cosmetics are often a little more expensive than their water-based counterparts. We think they’re worth the price for the natural, glowing look they give your skin.

Oil-Based Cosmetics

Oil is the most ancient natural skin care: Ancient Egyptians pressed olives and used the oil as a way to soothe sunburned skin, and legend has it that the Queen of Sheba had an almond plantation just so she could use almond oil for her skin. Unlike water-based products, oil-based cosmetics lock in moisture and provide a barrier between your skin and the rest of the world. As an added benefit, oil-based cosmetics typically have fewer preservatives than water-based products—synthetic or otherwise, and are more gentle on your skin. And if your complexion tends to be oily, never fear: oil attracts oil, which means the oil in a skin care product bonds with and dissolves the oil on your face…leaving your skin clear whether it’s dry, oily, or combination.

-Aleigh Acerni