Related Pages: Paul H Ray, Books, Mags, Music & Film, Sherry Ruth Anderson
by Paul H Ray
Paul H Ray The Cultural Creatives
www.culturalcreatives.org
Description: Book on "How people are changing the World".
Category:
Books, Mags, Music & Film
Keywords:
Sherry Ruth Anderson, educational, ecology, social justice, cultural creative
This seminal book spawned the entire LOHAS concept. If you're into green, it's highly recommended, even if it's a bit outdated as the LOHAS long tail explodes into a much more diversified demographic and psychographic, aka the mainstream. I got a lot of mileage out of this book. Paul Ray and his wife Sherry Ruth Anderson put a motherload of research, passion, and intuitive genius into this work, and you'll reap the benefits of their work if you spend a little time with it. The story of the emergence of the 50 million Cultural Creatives that, unbeknownst to themselves, are changing the world is a story that only now is beginning to tell itself!
Abendigo R.'s keywords: lohas, paul ray, cultural creatives, green, sherry ruth anderson, book, educational, marketing
1 of 1 people thought this review was helpful.