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Reviews of The Cultural Creatives

The Cultural Creatives product
4 star rating
Abendigo R.
May 9, 2007
Abendigo R. 286 reviews Send Message | Add to Friends

seminal work that spawned the LOHAS concept

This seminal book spawned the entire LOHAS concept. If you're into green, it's highly recommended, even if it's a bit outdated as the LOHAS long tail explodes into a much more diversified demographic and psychographic, aka the mainstream. I got a lot of mileage out of this book. Paul Ray and his wife Sherry Ruth Anderson put a motherload of research, passion, and intuitive genius into this work, and you'll reap the benefits of their work if you spend a little time with it. The story of the emergence of the 50 million Cultural Creatives that, unbeknownst to themselves, are changing the world is a story that only now is beginning to tell itself!

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