Walmart recently announced that it is working toward creating a green index for their merchandise. Already you can track jewelry from their new line, "Love Earth." Each piece has an identification number by which you can track your jewels down, allowing you to watch your necklace's ascent from creation to distribution. Try it out for yourself by visiting: http://www.loveearthinfo.com/ with the code SMPM88.
Read more on SustainLane about green jewelry:
Is Jewelry a Green and Healthy Living Issue?
Interview with Brilliant Earth: Ethically-Mined Diamonds are a Woman's Best Friend
How to Make a Recycled Credit Card Bracelet
How to Make a Wooden-Faced Wristwatch
The Market Driven Ambiguities of Fair Trade Jewelry
Jordana G. says:
I love that Wal Mart is on the green train. So great.
Bob S. says:
Thanks for the link to the Love Earth product tracing page for Walmart merchandise. It shows that the featured product originated at the Kennecott Utah Copper Smelter located 20 miles from Salt Lake city. If you follow the link below, you'll see that Kennett Utah Copper is listed as the second largest polluter in Salt Lake County and in the top 10% of "Dirtiest/Worst Facilities in the US." Not exactly green, is it?
http://www.scorecard.org/env-releases/facility.tcl?tri_id=84006KNNCT8362W#major_chemical_releases
Bob Sommer, Tempe, AZ
Lulu L. says:
Hmm, good point. However, this is exactly why the *tool* itself is green-- it allows consumers to see where their goods are originating from, and by extension, how far it is travelling. And knowing the half the battle.