Here’s a term you may not have heard yet: bluewashing.
Greenwashing is when companies market themselves as green when, in fact, the services and products they provide may be the furthest thing from eco-friendly.
The kind of “washing” that Coca Cola and other multinationals are being accused of this week in San Francisco is different. This bluewashing isn’t about the United Nations, and it’s not about the democratic party.
It’s about water.
And more specifically, it was used by Mark Schlosberg, spokesman for the consumer advocacy group Food and Water Watch, to describe companies touting themselves as water-friendly when they’re actually some of the biggest water abusers in the world.
Water watchdog groups are protesting a meeting of multinational corporations who are in San Francisco this week to discuss the sustainability of their most precious commodity: water.
