When Local Makes It Big

The New York Times - May 12, 2009 - When Local Makes It Big provides a lot of food for thought. I think of the phrase "damned if you do, damned if you don't". As corporate food moguls like Frito-Lay pitch their products as "local" foods, consumers swim in a quagmire of marketing jargon that confuse the most discerning conscious consumers. And then there are the farm families flipping a coin as to which crops to plant for whom, hoping to eak out a better living off their land. Times are a changin' and everyone from corporate CFOs to agricultural communities are looking to cash in on the eat-and-buy local movement, which will yield the greatest profits and contribute to the greater good. That's the idea, right?